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START KRAV MAGA TRAINING TODAY! - View upcoming intakes & events here or call 1300 532 765

 

                               START KRAV MAGA TRAINING TODAY! - View upcoming intakes & events here or call 1300 532 765

Posts from 2017-09-12

Women’s Empowerment: Why you don't need it.

Today, I wanted to make a post about one of THE most common motifs in the female self-defence/martial arts industry - Women’s Empowerment. 

It’s a nice enough message, and I can see the sincerity in wanting to help women become capable of protecting themselves - and as a result, become empowered. 

As a member of the female community, my major issue with this marketing angle is that it suggests women are lacking a quality of character which they can only gain through the type of training being offered. 

NEWS FLASH LADIES!!

You. Are. Already. Empowered. 

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