Today, I wanted to make a post about one of THE most common motifs in the female self-defence/martial arts industry - Women’s Empowerment.
It’s a nice enough message, and I can see the sincerity in wanting to help women become capable of protecting themselves - and as a result, become empowered.
As a member of the female community, my major issue with this marketing angle is that it suggests women are lacking a quality of character which they can only gain through the type of training being offered.
NEWS FLASH LADIES!!
You. Are. Already. Empowered.